Renewing Direct Requests

Final passage

Following input from its buyer and seller advisory committees, the AAM board agreed that a subscriber’s periodic access of a publication’s digital version may qualify as a direct request because it constitutes an expression of want. The board, therefore, gave final passage to new qualification standards based on a digital publication’s frequency.

To qualify a publication’s digital version as direct request:

  • A weekly (or more frequent) publication must be accessed nine times per publisher’s statement period.
  • A monthly publication must be accessed twice during a publisher’s Ssatement period.
  • A quarterly publication must be accessed once during a publisher’s statement period.
  • A semi-annual publication must be accessed once per audit period.

To accomplish this, the board agreed to modify Rule D 12.1 Nonpaid Direct Request Circulation.

Inline Content

AAM's New York Office is Moving


We are moving to a new New York office on Friday, July 24.

Our new address is:
28 West 44th Street, Suite 1011
New York, NY 10036

You can still reach the office at 212-867-8992, but to reach our New York team at their direct lines, please use:

  •          George Bartman: 212-271-0710
  •          Chris Carter: 212-271-0715
  •          Andrea Levy: 212-271-0717
  •          Danielle O’Connell: 212-271-0713

Thanks for your patience during the switch, and we hope to see you at the new place soon.