Digital Circulation - Five Percent or More of Title’s Average Circulation
Effective with December 2009 publisher’s statements, the AAM board agreed to modify Rule D 10.3 Digital Versions and Digital Editions requiring publishers to report digital version and digital edition circulation separately only if the average number of digital version or digital edition circulation exceeds five percent of the total average qualified circulation. This rule change applies to the following paragraphs: 2 Qualified Paid Circulation by Issues, 3A Business/Occupational Analysis, 3B Age of Source Data Analysis, 3C Mailing Address Analysis and 4 Geographic Analysis.
Regardless of the volume of digital version or digital edition circulation, publishers are still required to report digital version and digital edition circulation separately in the following paragraphs: 1A Average Qualified Paid Circulation, 1B Average Qualified Non-Paid Circulation, 1C Average Non-Qualified Circulation and 1D Average Qualified Paid Circulation of Regional and Demographic Editions.
To prepare for the upcoming reporting period, please notify AAM of your intention to report paragraphs 2, 3 (A,B,C) and 4 on your upcoming statement.
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