Newsletters are an important channel for media companies to deliver important content to their audiences—and an effective vehicle for advertisers. AAM works with many newsletter vendors, allowing media companies to report audited figures covering subscriber opt-ins, net distribution and open rates. The phases below will guide you through a typical newsletter audit.
Phase 1 – Review CMR metrics
The AAM auditor will review the initial draft report you submit and confirm that the newsletter metrics and platforms match the details of the original audit quote.
Once you have worked with your AAM marketing manager to identify and finalize the newsletter components to be included in your Consolidated Media Report, you will be asked to submit a draft of your initial CMR document. The auditor will review the initial CMR draft and compare it to the initial quote. Your marketing manager will provide an additional quote for any new items not included in your initial CMR submission.
Phase 2 – Audit Requests
Once AAM has received your initial CMR draft, the auditor will make initial requests for audit documentation.
If your publication is reporting newsletter subscriber opt-ins or net distribution, the following reports are required:
- Total claims made for net distribution (one to six months, based on audit period).
- Soft and hard bounce claims for the analyzed month (one month of detail).
- Claims for the analyzed month (one month of detail).
- SMTP (send mail transfer protocol) log files for the analyzed month (one month of detail).
If your publication is reporting newsletter open rates, these additional reports are required:
- Http content log files for the analyzed month (one month of detail).
- Open rate claims per day for the entire audited period.
Each email/newsletter vendor has a separate set of details needed to complete this task.
Phase 3 – Requests to Fulfill
After the audit period has closed, you will be asked to transfer appropriate files to a secure FTP site.
At the close of the audit period, please provide all file requests to begin audit testing. Due to size we request that all log files are transferred via FTP. If you do not have an FTP set up with AAM, please contact your auditor.
Phase 4 – Conducting the Audit
The auditor will process and review all material and claims during the audit.
Once AAM receives all necessary files and documentation for your newsletters, an auditor will begin the audit. AAM will process these logs and filter any internal traffic for proper reporting of net distribution/open rates. The auditor will compare the findings to the claims and adjustments will be made accordingly.
Phase 5 – Finalize Audit Results
AAM’s tech team will review all audit material, build a proof of the CMR and send it to you for review and approval.
AAM’s tech review team assembles all components of the newsletter metrics into one final proof CMR document. This proof will be sent out to the contact at your organization.
Please note that if there is a material audit adjustment of 5 percent or more compared to the original claims submitted, your auditor will contact you to discuss what has been filtered from your log files and the differences between your claims and AAM’s audit. You may decide whether you still want to include the audited figures in the CMR. If not, all audit charges to date will still apply without refund.
Once you approve the final proof, your CMR report will be released via our Media Intelligence Center, where it will be available to hundreds of advertisers and ad agencies.
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