Research and Data

Top 25 U.S. Consumer Magazines for June 2014

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Key Stats

For the 367 U.S. consumer magazines reporting comparable numbers, total paid and verified circulation was down approximately 1.9 percent. Paid subscriptions were down 1.8 percent, and single-copy sales decreased by approximately 11.9 percent. It's worth noting that magazine wholesaler and distributor Source Interlink closed in June. For some magazines — especially weeklies ― this may have impacted the six-month averages for single-copy sales reported in today's Snapshot report.

Digital editions continue to be a small but growing portion of magazines’ total circulation mix. For the first half of 2014, magazines reported a total average of 11.6 million digital replica editions (paid, verified and analyzed nonpaid), or 3.8 percent of total circulation. This compares with 10.2 million digital editions, or 3.3 percent of total circulation, in the first half of 2013.

Accessing the Report

The full Snapshot report containing data on more than 500 U.S. and Canadian consumer magazines is available in AAM’s Media Intelligence Center. AAM members will need their user name and password to access the report. More information about Snapshot is available here.

Top Lists

Below are a few charts pulled from the report — the top 25 U.S. consumer magazines by total paid and verified circulation, single-copy sales, digital replica editions and the top 10 magazines by analyzed nonpaid circulation. Historical charts and data are also available.

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Top 25 U.S. Consumer Magazines by Paid & Verified Circulation

As filed with AAM. Subject to audit.

Publication Name Total Paid & Verified as of 6/30/2014 Total Paid & Verified as of 6/30/2013 Percent Change

AARP THE MAGAZINE

22,837,736

21,931,184

4.1%

AARP BULLETIN

22,183,316

21,701,445

2.2%

BETTER HOMES AND GARDENS

7,639,661

7,624,505

0.2%

GAME INFORMER MAGAZINE

7,099,452

7,829,179

-9.3%

GOOD HOUSEKEEPING

4,315,330

4,396,795

-1.9%

FAMILY CIRCLE

4,015,728

4,014,881

0.0%

NATIONAL GEOGRAPHIC

3,572,348

4,001,937

-10.7%

PEOPLE

3,510,533

3,542,185

-0.9%

READER'S DIGEST

3,393,573

5,241,484

-35.3%

WOMAN'S DAY

3,288,335

3,394,754

-3.1%

TIME-THE WEEKLY NEWSMAGAZINE

3,286,467

3,301,056

-0.4%

LADIES' HOME JOURNAL

3,226,731

3,229,809

-0.1%

SPORTS ILLUSTRATED

3,043,698

3,065,507

-0.7%

COSMOPOLITAN

3,019,778

3,017,987

0.1%

PREVENTION

2,826,547

2,884,542

-2.0%

SOUTHERN LIVING

2,804,454

2,824,751

-0.7%

TASTE OF HOME

2,501,098

3,207,340

-22.0%

O, THE OPRAH MAGAZINE

2,385,199

2,417,589

-1.3%

GLAMOUR

2,318,521

2,300,854

0.8%

REDBOOK

2,221,393

2,229,809

-0.4%

AMERICAN RIFLEMAN

2,163,349

1,938,564

11.6%

ESPN THE MAGAZINE

2,144,967

2,128,345

0.8%

FAMILYFUN MAGAZINE

2,133,171

2,130,223

0.1%

AMERICAN LEGION MAGAZINE

2,129,891

2,232,287

-4.6%

PARENTS

2,125,414

2,068,756

2.7%

 

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Top 25 U.S. Consumer Magazines by Single-Copy Sales

As filed with AAM. Subject to audit.

Publication Name Total Paid & Verified as of 6/30/2014* Total Paid & Verified as of 6/30/2013 Percent Change
WOMAN'S WORLD 934,205 1,111,756 -16.0%
FIRST FOR WOMEN 865,665 1,005,300 -13.9%
COSMOPOLITAN 774,077 1,028,892 -24.8%
PEOPLE 706,344 828,590 -14.8%
FAMILY CIRCLE 424,459 447,073 -5.1%
US WEEKLY 405,938 477,208 -14.9%
FOOD NETWORK MAGAZINE 401,569 448,734 -10.5%
IN TOUCH WEEKLY 399,642 522,736 -23.5%
IN STYLE 376,858 441,514 -14.6%
NATIONAL ENQUIRER 360,612 405,834 -11.1%
WOMAN'S DAY 358,388 443,746 -19.2%
ALL YOU 356,872 320,045 11.5%
REAL SIMPLE 324,784 352,438 -7.8%
HGTV MAGAZINE 316,126 294,478 7.4%
WOMEN'S HEALTH 310,768 300,790 3.3%
O, THE OPRAH MAGAZINE 307,212 346,799 -11.4%
MEN'S HEALTH 302,652 347,412 -12.9%
STAR MAGAZINE 261,712 334,526 -21.8%
PEOPLE STYLEWATCH 259,204 385,760 -32.8%
PREVENTION 249,111 221,192 12.6%
GLAMOUR 245,472 301,014 -18.5%
VOGUE 226,919 269,740 -15.9%
GOOD HOUSEKEEPING 225,894 339,270 -33.4%
VANITY FAIR 222,735 252,651 -11.8%
LIFE & STYLE WEEKLY 213,192 272,424 -21.7%
*Wholesaler and distributor Source Interlink closed during this period.

 

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Top 25 U.S. Consumer Magazines by Digital Replica Circulation

As filed with AAM. Subject to audit.

Publication Name Digital Replica as of 6/30/2014
GAME INFORMER MAGAZINE 2,894,248
SHAPE 296,157
STAR MAGAZINE 237,333
OK! WEEKLY 196,248
WORKING MOTHER 194,167
MAXIM 186,863
NATIONAL GEOGRAPHIC 164,408
TASTE OF HOME 160,198
MEN'S FITNESS 156,600
COSMOPOLITAN 154,278
MEN'S HEALTH 134,855
READER'S DIGEST 132,294
ESPN THE MAGAZINE 124,205
COMPETITOR 123,435
BETTER HOMES AND GARDENS 113,566
FOOD NETWORK MAGAZINE 110,123
WIRED 106,466
POPULAR SCIENCE 103,775
WOMEN'S HEALTH 102,411
O, THE OPRAH MAGAZINE 99,312
MOTOR TREND 94,041
US WEEKLY 93,740
GQ-GENTLEMEN'S QUARTERLY 92,013
NYLON 91,322
NEW YORKER 89,404

 

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Top 10 U.S. Consumer Magazines by Analyzed Nonpaid Circulation

As filed with AAM. Subject to audit.

Publication Name Total Analyzed Nonpaid 6/30/2014 Total Analyzed Nonpaid 6/30/2013 Percent Change 
THE COSTCO CONNECTION 8,684,862 8,648,866 0.4%
HEALTH MONITOR 2,005,740 2,000,725 0.3%
WEBMD MAGAZINE 1,457,220 1,478,569 -1.4%
WHERE MAGAZINE 1,247,378 1,259,857 -1.0%
YOU & YOUR FAMILY 1,000,287 N/A N/A
STACK 881,817 N/A N/A
SER PADRES 859,234 857,744 0.2%
AMERICAN BABY 833,681 550,000 51.6%
WHERE GUESTBOOK 820,989 905,780 -9.4%
COMPETITOR 521,379 504,766 3.3%