Audit Bureau of Circulations and Taunton Press Release First Epicurean Magazine Consolidated Media Report (CMR) For Fine Cooking
Total Brand Universe is More Than 1.7 Million
Year-End CMR Combines Information on Multiple Print and Digital Assets From The 'Gold Standard' of Media Audits
ARLINGTON HEIGHTS, Ill. (March 26, 2012)—The Audit Bureau of Circulations (ABC) and Taunton Press released a Consolidated Media Report (CMR) for Fine Cooking, the first epicurean title to implement the format. The CMR is ABC's customizable report for U.S. and Canadian consumer magazines to present their total brand with a range of print, digital and mobile, and social platforms. Stephen Giannetti, Taunton's senior vice president of advertising, made the announcement.
As one of the first magazine brands to adopt this new ABC report format, Fine Cooking disclosed information from its multiple print and digital brand assets, including its print magazine, special interest publications, website, e-newsletters, social media and apps.
Specifically, it reported:
"Taunton recognizes that buyers want to see how consumers are engaging with our various platforms, so we're proud to be out in front of this emerging trend," said Giannetti. "Fine Cooking's CMR provides advertisers and their agencies with dependable, ABC-audited data across all content platforms so that they can assess the entire Fine Cooking brand confidently and plan accordingly. The CMR also allows Fine Cooking to officially claim the impressive distribution associated with its thriving digital assets."
"We salute Fine Cooking for choosing an ABC CMR and adopting a leadership, best-practices position toward providing its advertisers with the ABC gold standard of combined media audits," said George Bartman, ABC's vice president of marketing and sales.
Fine Cooking's CMR comes on the heels of an announcement by ABC to expand its reports with verified tablet and digital metrics and restructure the organization's reporting schedule to speed print and digital data into the market.
About Fine Cooking
Fine Cooking is a nationally known brand where food is the celebrity. In every issue, webpage and event, Fine Cooking is entirely food-focused. Fine Cooking fuels the passion of cooking enthusiasts who love food and entertaining with a lively mix of information and inspiration. Fine Cooking has proven itself in the epicurean magazine category with its 250,000 circulation, 900,000 average unique users on FineCooking.com, 15,000 online paid members and numerous accolades. To learn more about Fine Cooking please visit http://www.finecooking.com/.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC's digital arm, ABC Interactive, is one of the world's leading independent auditors of websites and digital ad-based technology. To learn more about ABC, visit www.accessabc.com.
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