37 American City Business Journal Titles Release Consolidated Media Reports
New CMRs are First Business Publication Reports to Feature Social Media and Events
ARLINGTON HEIGHTS, Ill. (Oct. 22, 2012)—The Audit Bureau of Circulations is releasing Consolidated Media Reports for 37 American City Business Journal titles, the largest group of publications to voluntarily supply buyers with independently audited statistics on circulation, websites, e-newsletters, events and social media.
“American City Business Journals understands new media channels need transparent, verifiable metrics to gain the trust of media buyers and attract their ad dollars, which is why we’ve committed to ABC’s Consolidated Media Report,” said Rob Fisher, senior vice president, group publisher, American City Business Journals. “The new CMRs also showcase our expanding media footprint as we grow and reach new audiences on a variety of platforms, ensuring our voice remains strong in the communities we serve.”
American City Business Journals is among the first of ABC’s business publication members to use a newly expanded report format that allows publishers to incorporate additional multimedia metrics such as social media and event metrics alongside print and digital circulation. These CMRs replace the business publications’ publisher’s statements.
In addition to individual reports for each publication, American City Business Journals is also publishing a group CMR with aggregate data for 37 of ACBJ’s network of 40 publications. June 2012 average figures include:
- 445,361 total qualified paid circulation
- 28.3 million website page impressions
- 7.1 million website unique browsers
- 11.4 million e-newsletters delivered monthly
- 112,043 total event registrants
- 71,061 Facebook likes (8/31/12)
- 639,692 Twitter followers (8/31/12)
The CMRs hit the market just weeks after ABC’s Business Publication Buyers' Advisory Committee called for greater publisher participation in the program calling it, “a forward-thinking report that serves the critical function of integrating a publication’s brand across print, web and mobile platforms.”
ABC President and Managing Director Mike Lavery said, “The popularity of the Consolidated Media Report is rapidly increasing with more and more business publications, magazines and newspapers opting to share their entire audited media footprint with advertisers. The broad adoption of the CMR by American City Business Journals is a gratifying testimony to the viability of the report and demonstrates the market’s strong desire for independently audited media across all channels.”
The 37 American City Business Journal titles releasing CMRs are: Atlanta Business Chronicle, Austin Business Journal, Baltimore Business Journal, Birmingham Business Journal, Boston Business Journal, Buffalo Business First, Columbus Business First, Business First, Silicon Valley/San Jose Business Journal, The Business Journal, Charlotte Business Journal, The Business Journal Serving Greater Milwaukee, The Business Review, Business Courier, Dallas Business Journal, Houston Business Journal, The Business Journal Serving Jacksonville and Northeast Florida, Kansas City Business Journal, Memphis Business Journal, Minneapolis-St. Paul Business Journal, Nashville Business Journal, Orlando Business Journal, Pacific Business News, Philadelphia Business Journal, Phoenix Business Journal, Pittsburgh Business Times, Denver Business Journal, Sacramento Business Journal, St. Louis Business Journal, San Antonio Business Journal, San Francisco Business Times, Puget Sound Business Journal, South Florida Business Journal, Tampa Bay Business Journal, Triangle Business Journal, Washington Business Journal and Wichita Business Journal.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
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