Summary of November 2011 U.S. Board Actions
November 5, 2011
Arlington Heights, Ill. (Nov. 15, 2011)—The following are highlights of the actions taken by the Audit Bureau of Circulations’ (ABC) board of directors at its meeting held on Nov. 9-11. (Note: The full update to ABC’s bylaws and rules is regularly made available on ABC’s website within weeks following each board meeting.)
The board took no action affecting U.S. business publications.
Digital Replica Edition Guidelines Tweaked
Unanimous Consent – Effective Nov. 14, 2011
The board continues to monitor the evolving world of magazine digital editions and adjust the guidelines as necessary to reflect the market’s realities. At this meeting the board agreed that house ads do not need to be included in the digital version for the copy to count as a replica.
The board also agreed editorial URLs in the print magazine do not need to be reproduced in the digital edition for it to qualify as a replica.
Total Consumer Accounts Approved for March 2012 Statements
Final Passage – Effective with March 2012 Publisher’s Statements
The board gave its final approval to a new U.S. newspaper metric that will represent the total number of unique subscribers across print and digital platforms. The new “total consumer accounts” metric is based on all consumer accounts where print and digital products are billed together.
To accomplish this change, the board approved Rule C 2.14 Total Consumer Accounts.
CMR Task Force Updates ABC Board
The Consolidated Media Report task force, which was formed following the July meeting, provided an updated to the ABC board. The group of newspaper publishers and buyers outlined its key goals:
- Develop a report that will provide publishers with the flexibility and customization necessary to capture the breadth of their media brands while providing buyers with the comparability they need to make informed media buys.
- Establish standards and metrics for new and emerging digital platforms and products that will bring reason and logic to a somewhat chaotic medium.
- Ensure all data on the report is independently verified by ABC to guarantee its integrity and comparability.
- Transition away from static print reports to a digital reporting platform that will ease the flow of information from publishers to media buyers and encourage more real-time reporting.
- Position the industry for future flexible reporting options by raising the visibility of the data and enhancing the media buying and selling process.
- Retain some level of regular, industry-wide FAS-FAX reporting.
The task force continues to gather industry input and shape its recommendations in advance of the March 2012 meeting, where it will provide more concrete recommendations to the board.
Three New U.S. and Canadian Directors Elected to North American Board
The following new directors were elected to ABC’s North American board:
- Liberta Abbondante, senior vice president, consumer marketing, Hearst Magazines, representing U.S. magazines.
- Jeffrey Holecko, North American media manager, Kimberly-Clark, representing U.S. advertisers.
- Kenneth Whyte, president, Rogers Publishing Limited, representing Canadian periodicals.
Other Directors Re-elected, Slate of Board Officers Announced
The following directors were re-elected to serve two-year terms unless otherwise noted.
U.S. Advertiser Division
- Stacy Boone, Target Corporation (one-year term)
- Christopher H. Daly, Macy’s Inc.
- Lisa Haynes, Kohl’s Department Stores
- Christina Meringolo, Merck Consumer Care
- David K. Ronk, Chase
Canadian Advertiser Division
- Shelagh Stoneham, Rogers Communications Inc.
U.S. Advertising Agencies
- Scott Kruse, GroupM
- Steven H. Mueller, Geomentum (one-year term)
- David P. Murphy, Novus Media Inc.
- Robin Steinberg, MediaVest USA
- Alex Tamayo, PHD (one-year term)
- Brenda White, Starcom Worldwide
Canadian Advertising Agencies
- Ted Boyd, 58Ninety Inc.
- Sara Hill, M2Universal (one-year term)
U.S. Consumer Magazines
- Steven M. Sachs, Time Inc.
- Terry L. Snow, Bonnier Corporation (one-year term)
U.S. Farm Publications
- Gary L. Vorpahl, W.D. Hoard & Sons Company
U.S. Business Publications
- Linda Brennan, The McGraw-Hill Companies
- Evan A. Ray, Gannett Co. Inc.
- Steven B. Rossi, California Newspapers Partnership
- Howard G. Sutton, The Providence Journal Company
U.S. Weekly Newspapers
- Kirk A. Davis, GateHouse Media Inc.
- Phillip Crawley, The Globe and Mail
ABC Board Officers (one-year term)
Chairman – Sunni Boot, ZenithOptimedia Canada Inc.
Vice Chairman – David W. Leckey, American Media Inc.
Vice Chairman – Christina Meringolo, Merck Consumer Care
Vice Chairman – Suzanne Silber, Optimedia
Vice Chairman – Shelagh Stoneham, Rogers Communications Inc.
Secretary – Rob Fisher, American City Business Journals
Treasurer – Scott Heekin-Canedy, The New York Times