Blog

Jul25

3 Steps to Find Individual Reports in the Media Intelligence Center


posted by  Jenni Anderson, Coordinator, Client Solutions
 Categories: Reports and Data

AAM’s Media Intelligence Center has more than 17,000 current and historic PDF reports for nearly 2,700 media companies across North America. Access these reports in three simple steps.
Read More

Jul25

Calendar of Upcoming Webinars, Filing Deadlines and Data Releases


 Categories: AAM Updates
 Tags: Events

Catch up on AAM’s upcoming Media Intelligence Center webinars, publisher filing deadlines and data releases.
Read More

Jul18

#TransactwithTrust Q&A: Next Issue Media’s John Loughlin on Why Great Content Experiences Matter to Consumers


posted by  Rachael Battista, Communications Manager

As CEO of Next Issue Media John Loughlin oversees the strategy and operations for the world’s largest all-access magazine streaming service, Texture. In this interview, he shares the importance of robust, premium publishing brands in a digital environment that’s littered with free and diluted content.
Read More

Jul18

Industry Scoop


posted by  Rachael Battista, Communications Manager

Catch up on the latest news related to online publishing, ad fraud, industry transparency initiatives and premium content.
Read More

Jul11

#shareable: Overcome Online Advertising’s 4 Major Hurdles


posted by  Elise Baer, Interactive Communications Manager
 Categories: Digital Services

In our new LinkedIn SlideShare we provide 10 steps for more trusted and transparent media. Put these steps into action to begin tackling the industry’s concerns with programmatic buying, ad fraud, viewability and ad blocking today.
Read More

Jul11

4 Steps to Set Up Alerts for New AAM Data and Reports


posted by  Jenni Anderson, Coordinator, Client Solutions
 Categories: Reports and Data

Top newspapers, magazines and b2b/farm publications are filing their latest data with AAM. Here’s how to receive email notifications as soon as these new data and reports are available in AAM’s Media Intelligence Center.
Read More

Jun27

Case Study: Hoard’s Dairyman Uses Validated Web Traffic from Site Certifier to Make Clients Sit Up and Take Notice


posted by  Kristina Meinig, Senior Manager, Product Leadership

Hoard’s Dairyman is an early adopter of AAM’s new Site Certifier website verification software. Learn how validated web traffic gives them a competitive edge.
Read More

Jun27

Infographic: 3 Ways to Build Transparency in Programmatic Ad Buying


posted by  Elise Baer, Interactive Communications Manager
 Categories: Digital Services

Programmatic advertising technology has revolutionized how ads are bought and sold. But, while this technology may be more efficient, it has spawned other concerns that foster an environment of mistrust. Here are three ways to help you build transparency into your programmatic transactions.
Read More

Jun20

Industry Scoop


posted by  Rachael Battista, Communications Manager

Here is a roundup of the latest news stories in traditional and digital media. Read about the latest industry research and mergers as well as topics such as ad blocking, viewability and ad fraud.
Read More

Jun13

Addressing the Dichotomy of Ad Viewability [white paper]


posted by  Rachael Battista, Communications Manager
 Categories: Digital Services

Part 4 of AAM’s Guide to Media Transparency delves into some of the key issues that contribute to the challenges of ad viewability and the steps stakeholders can take to bring clarity to transacting on viewable ad impressions.
Read More