Blog

Apr16

AAM Welcomes Several Leading Companies to its Digital Advisory Committee


posted by  Neal Lulofs, EVP, Marketing and Strategy
 Categories: Digital ServicesAAM Updates

Organizations like Yahoo, Facebook, Kimberly-Clark and The Mobile Majority join AAM’s Digital Advisory Committee (DAC) to discuss key challenges in the digital ecosystem such as viewability and ad fraud. See the full DAC roster.
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Apr16

Preprint Projections Available through April 30


posted by  Molly Clark, Marketing Manager, Data Products

AAM’s Preprint Projection Center will no longer be available starting May 1.
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Apr16

Recording of AAM/NAA Newspaper Brand Reporting Webinar Now Available


posted by  Ken Shultz, SVP, Auditing

On April 14, AAM and the Newspaper Association of America (NAA) hosted a webinar about AAM’s newspaper brand reporting initiative. Watch a recording of the webinar.
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Apr16

Update to AAM's Bylaws and Rules


 Categories: AAM Updates

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its March 2015 meeting.
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Apr10

7 Things You Should Know About AAM’s U.S. Newspaper Brand Reporting Initiative


posted by  Ken Shultz, Senior Vice President, Audit Services

The move to more frequent, cross-media metrics for U.S. newspapers is underway. Learn how this initiative will impact you and where to find the resources to help navigate this change.
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Apr09

AAM New Members from December 2014 to March 2015


 Categories: AAM Updates
 Tags: New Members

AAM welcomes its newest members.
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Apr09

AAM Data Integration Helps NSA Media Maintain One of the Industry’s Most Sophisticated Newspaper Distribution Databases


posted by  Neal Lulofs, Executive Vice President, Marketing and Strategy
 Categories: Reports and Data

Direct data feed streamlines process of getting updated circulation information to proprietary database, helping NSA Media efficiently place more than $1 billion in media annually.
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Apr06

Prepare to Share Your Brand, Explore AAM’s In-Depth Resources


posted by  Tom Drouillard, CEO, President and Managing Director

All U.S. newspapers will begin reporting full quarterly circulation data and optional cross-media metrics via new filing tools on April 13. Check out AAM’s wealth of in-depth resources in advance of the filing date.
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Apr06

AAM Data Partners: Certified Audit of Circulations and Kantar Media SRDS


posted by  Molly Clark, Manager, Product Leadership

AAM's partnership with SRDS now includes Certified Audit of Circulations statements. See publisher's statements and audit reports for more than 700 CAC newspapers via the SRDS database.
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Mar30

Industry Scoop


posted by  Rachael Battista, Communications Specialist

The latest news stories about ad fraud, viewability and other developments in online advertising and traditional media.
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