Blog

May21

AAM to Address the Changing Media Landscape at Newspapers Canada Conference


posted by  Joan Brehl, Vice President and General Manager, AAM Canada

AAM CEO Tom Drouillard will address the cross-media transformation occurring in the Canadian newspaper market and how AAM is helping publishers showcase their brands.
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May21

AAM White Paper Discusses How the Industry Can Prepare for 100 Percent Viewability


posted by  Neal Lulofs, Executive Vice President, Marketing and Strategy
 Categories: Digital Services

The digital advertising industry’s transition to a viewable ad impression has taken massive cooperation, debate and testing from all facets of the digital ecosystem—from ad tech companies and publishers to marketers, industry trade groups and even auditors like AAM.
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May18

Industry Scoop


posted by  Rachael Battista, Communications Manager

In our latest installment of Industry Scoop, see the latest news surrounding ad fraud, viewability and developments in traditional media.
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May18

Now Available: AAM’s Spring 2015 Periodical Geo/Circ


posted by  Jenni Anderson, Coordinator, Client Solutions

Gain access to geographic data for U.S. magazines via AAM’s state-of-the-art database.
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May13

New AAM Series Explores How to Best Meet the Challenges of Digital Advertising


posted by  Neal Lulofs, Executive Vice President, Marketing and Strategy
 Categories: Digital Services

Four white papers go behind-the-scenes to take an in depth look at viewability, fraudulent and invalid traffic, and brand safety and transparency from the perspective of a digital auditor.
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May07

New CMRs Now in the Market for 9 Rogers Media-Owned Business Publications


posted by  Joan Brehl, VP and General Manager, Canada

Reports provide audited data for several distribution channels including print circulation, websites visits and e-newsletter distribution.
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May04

AAM’s Spring 2015 Newspaper Geo/Circ Report Now Available


posted by  Jennifer Anderson, Coordinator, Client Solutions

AAM’s Newspaper Geo/Circ ─ which now includes CAC data ─ provides U.S. ZIP code, Canadian FSA and county/province market information in an easy-to-use Excel document for fast and efficient analysis.
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May04

U.S. Newspaper Data Will Populate AAM’s Database throughout May


posted by  Jenni Anderson, Coordinator, Client Solutions

New U.S. newspaper data is starting to populate the Media Intelligence Center. See how to access the data via AAM’s Analyzer tools and new portal, and keep tabs on specific titles with AAM’s email alerts.
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Apr27

Industry Scoop


posted by  Rachael Battista, Communications Specialist

Read the latest news surrounding online advertising and other industry developments, and catch up on topics like ad viewability, programmatic buying and magazine publishing.
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Apr27

May/June Calendar of Events


 Categories: AAM Updates
 Tags: Events

Check out notable events in May and June, including AAM committee meetings, media industry conferences and holiday closures.
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