Blog

Feb23

Bridging AAM Data: Using AAM’s Geographic Data


posted by  Molly Clark, Marketing Manager, Data Products
 Categories: Reports and Data

Beginning with the December 2015 magazine publisher’s statement period, geographic data will be permanently moved to the Media Intelligence Center. Access this information via the Periodical Analyzer.
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Feb23

Sign Up for AAM’s Digital Digest E-Newsletter


posted by  Rachael Battista, Communications Specialist
 Categories: Digital Services

Keep tabs on the latest news in digital media and online advertising. AAM’s Digital Digest features relevant articles covering topics like ad fraud, viewability, cross-media measurement and brand safety.
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Feb20

Trustworthy Accountability Group Recruits Industry in Fight against Ad Fraud


posted by  Tom Drouillard, CEO, President and Managing Director
 Categories: Digital Services

The IAB, ANA and 4A’s have combined forces to address invalid traffic via a new organization, the Trustworthy Accountability Group (TAG). As a supporter of TAG, AAM encourages all sides of the industry to join the accountability initiative.
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Feb16

Centro Brand Exchange Uses AAM-ImS Certification to Gain Credibility


posted by  Steve Guenther, VP, Digital Auditing Services
 Categories: Digital Services

ImServices performs the annual certification process for the Brand Exchange, one of the industry’s largest online ad marketplaces, to a series of IAB measurement guidelines, validating Centro’s commitment to quality and transparency.
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Feb16

Consumer Magazine Digital Replica Now “Digital Issue”


posted by  Eleanor Overton, Manager, Product Marketing
 Categories: Reports and Data

December 2014 publisher’s statements now feature “digital issues,” a circulation label that replaces the previous “digital replica” designation. This change is reflected throughout the Media Intelligence Center.
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Feb09

27 Black Press Newspapers Join AAM


posted by  Joan Brehl, VP and General Manager, Canada

New AAM audits allow Black Press to distinguish its circulation distribution efforts and commitment to get newspapers into the hands of readers.
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Feb09

Master AAM’s Database with Media Intelligence Center Resources Section


posted by  Molly Clark, Marketing Manger, Data Products
 Categories: Reports and Data

Need some help using AAM’s database? Check out the Media Intelligence Center resources section for step-by-step video and blog tutorials that can help you find just the data you’re looking for.
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Feb05

AAM to Cohost IAB Town Hall Focused on Online Ad Fraud


posted by  Tom Drouillard, CEO, President and Managing Director
 Categories: Digital Services

On February 9 at the IAB Leadership Conference, AAM will cohost a town hall focused on ways that all points in the digital ecosystem can ensure greater transparency and accountability in online advertising.
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Feb03

Update on MRC’s Industry-Supported Invalid Traffic Guidelines Initiative


posted by  Steve Guenther, VP, Digital Auditing Services
 Categories: Digital Services

In August, the MRC announced an industry-wide project to modernize and strengthen industry standards for filtering and disclosing invalid digital traffic. Here’s the latest on the multiphase initiative.
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Feb03

Industry Scoop


posted by  Rachael Battista, Communications Specialist
 Categories: Digital Services

The latest news surrounding viewability, online ad fraud and digital audiences.
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