Blog

Jun29

Filing Tools Open July 1 for Periodicals, AAM U.S. Newspapers


posted by  Rachael Battista, Communications Manager

AAM’s periodical publisher filing tool and U.S. newspaper quarterly filing and cross-media filing tools open on July 1. Access helpful video tutorials, guides and FAQs and see filing deadlines for the June-ending reporting periods.
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Jun24

AAM’s Steve Guenther Shares How the Digital Media Industry Can Prevent Fraud with One Simple Step


posted by  Joan Brehl, Vice President and General Manager, AAM Canada

In the final interview in the CDAC series, we get some perspective on a global initiative to bring accountability to the digital supply chain and a reminder why it is important to know your business partners.
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Jun23

AAM Supports Canadian “JournalismIS” Campaign


posted by  Joan Brehl, Vice President and General Manager, AAM Canada
 Categories: AAM Updates

AAM is proud supporter of JournalismIS, a broad-based campaign celebrating the contributions of quality Canadian journalism, through advertising and online conversation. Learn more.
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Jun22

AAM to Address Transparency, Accountability in Programmatic


posted by  Neal Lulofs, EVP, Marketing and Strategy
 Categories: AAM UpdatesDigital Services

AAM CEO Tom Drouillard will join panelists from Integral Ad Science, Mondelez, RBC Royal Bank and the Association of Canadian Advertisers to discuss how to tackle online ad fraud, viewability and digital accountability this week in Toronto.
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Jun22

Industry Scoop


posted by  Rachael Battista, Communications Manager

Read through the latest in online ad fraud, new developments in traditional media and recent news surrounding ad viewability.
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Jun18

MacLaren McCann’s Peter Vaz Says We Need to Follow the Money to Solve Digital Media’s Fraud Problem


posted by  Joan Brehl, Vice President and General Manager, AAM Canada

In a new interview, CDAC member Peter Vaz discusses why the digital media industry must develop an industry solution to fraud and shares why the year of the mobile is now.
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Jun15

Tom Drouillard to Speak at MPA’s Programmania


posted by  Neal Lulofs, EVP, Marketing and Strategy

AAM’s Tom Drouillard will address how to ensure trust and transparency in an era of programmatic media at Programmania, a digital media event hosted by the Association of Magazine Media (MPA).
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Jun10

Annex-Newcom’s Vesna Moore Explains Why Credibility is Critical to Success in Digital Media


posted by  Joan Brehl, Vice President and General Manager, AAM Canada

The latest interview in the CDAC series focuses on the challenges of running a print and digital media company and why uncertainty continues to create obstacles for many in the digital ecosystem.
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Jun09

AAM White Paper Outlines the Steps to Brand Safety


posted by  Neal Lulofs, Executive Vice President, Marketing and Strategy

Programmatic buying is here to stay. In 2015, more than half of all online ads will be purchased using automated software. Programmatic buying offers significant benefits for advertisers and publishers but it has also created another avenue for fraud.
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Jun08

AAM Introduces New, Client-Focused Program


posted by  Tom Drouillard, CEO, President and Managing Director
 Categories: AAM Updates

On July 1, AAM will unveil its new, client-focused program “AAM All Access.” With All Access, AAM will provide more services and greater value to all AAM members in a cost-controlled way.
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