Blog

Feb08

New Series: Perspectives on Media Transparency from All Sides (Part 1)


posted by  Susan Kantor, Senior Marketing Manager

AAM is launching its new “Guide to Media Transparency” that will be released in six parts and feature input from ad agencies, marketers, publishers and ad tech companies on key challenges of digital ad fraud, viewability and ad blocking. Read part one.
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Feb08

IAB Town Hall Recap: “You’re Only as Strong as Your Weakest Link”


posted by  Neal Lulofs, EVP, Marketing and Strategy
 Categories: AAM UpdatesDigital Services

Recently AAM hosted a town hall about ad fraud, invalid traffic and media transparency at the IAB Annual Leadership Meeting. After the session, the IAB interviewed AAM’s Steve Guenther and Ted Boyd, CEO of Sandbox. Watch the video.
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Feb08

Variance Report For Second Half Of 2015 Now Available


 Categories: Reports and Data

AAM’s variance report for the second half of 2015 is now available. Request your copy today.
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Feb05

Update to AAM's Bylaws and Rules


 Categories: AAM Updates

AAM's bylaws and rules have been updated to reflect changes made by the AAM board of directors at its January 2016 meeting.
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Feb01

Industry Scoop


posted by  Rachael Battista, Communications Manager

Here’s the latest news surrounding ad blocking, innovation in traditional media, brand safety, industry relations, viewability and programmatic media buying.
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Feb01

AAM’s February Calendar of Events


 Categories: AAM Updates
 Tags: Events

View our schedule of AAM's upcoming live educational webinar sessions, committee and board meetings as well as industry events that we're sponsoring.
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Feb01

Read Highlights from AAM’s January Board Meeting


posted by  Rachael Battista, Communications Manager
 Categories: AAM Updates

The AAM board recently reviewed and endorsed a number of new initiatives that advance the organization’s commitment to client service and cross-industry verification.
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Jan25

AAM to Participate in ICA’s Next Generation Day at #FFWD2016


posted by  Joan Brehl, VP and GM, AAM Canada

AAM’s Joan Brehl will discuss what media transparency means in 2016 on Wednesday, January 27, during Next Generation Day at FFWD Advertising and Marketing Week in Toronto.
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Jan25

Which Companies are Most Likely to Access Data in the Media Intelligence Center?


posted by  Eleanor Overton, manager, product leadership
 Categories: Reports and Data

New All Access program attracts new users with buyers accounting for one third of all Media Intelligence Center activity.
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Jan18

AAM to Host Transparency Town Hall at IAB Annual Leadership Meeting


posted by  Neal Lulofs, EVP, Marketing and Strategy
 Categories: Digital Services

On January 25 AAM will host the town hall “Building Trust: Combating Digital Ad Fraud, Piracy and Everything in Between” alongside TAG and GroupM. Attending the meeting? Join the discussion.
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