Blog

Mar18

Summary of March 2015 Board Actions


posted by  Tom Drouillard, CEO, President and Managing Director
 Categories: AAM Updates

The AAM board approved plans to broaden client access to the Media Intelligence Center starting this summer and gave final sign-off to magazine and U.S. newspaper initiatives set to debut in 2015.
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Mar16

Update on AAM’s Accounting Department


posted by  Rachael Battista, Communications Specialist
 Categories: AAM Updates
 Tags: Staff

A few changes have recently taken place within AAM’s accounting department including the addition of two new staff members and promotion of Bob Schweitzer to VP of finance. Catch up with the team.
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Mar13

Coming soon: Cross-Media Metrics and Full Circulation Data for U.S. Newspapers


posted by  Scott Hanson, EVP, Audit Services

Beginning in early April, U.S. newspapers will report full quarterly circulation data and monthly cross-media metrics. Prior to data filing, AAM will provide newspaper members with series of helpful resources.
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Mar02

Explore AAM’s YouTube Channel


posted by  Rachael Battista, Communications Specialist

Youtube.com/auditedmedia is a source of educational and informative videos. See industry commentary on a range of notable and timely media topics, walk through Media Intelligence Center analysis tools and learn more about AAM data.
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Mar02

Industry Scoop


posted by  Rachael Battista, Communications Specialist
 Categories: Digital Services

Recapping the latest news stories on viewability, ad fraud and other developments.
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Mar02

VIDEO: Recapping the Recent IAB Ad Fraud Town Hall


posted by  Neal Lulofs, EVP, Marketing and Strategy
 Categories: Digital Services

AAM CEO Tom Drouillard, ANA President and CEO Bob Liodice, and TAG CEO Linda Woolley recap the AAM-hosted ad fraud town hall that took place at the IAB’s 2015 Annual Leadership Meeting.
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Feb23

Bridging AAM Data: Using AAM’s Geographic Data


posted by  Molly Clark, Marketing Manager, Data Products
 Categories: Reports and Data

Beginning with the December 2015 magazine publisher’s statement period, geographic data will be permanently moved to the Media Intelligence Center. Access this information via the Periodical Analyzer.
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Feb23

Sign Up for AAM’s Digital Digest E-Newsletter


posted by  Rachael Battista, Communications Specialist
 Categories: Digital Services

Keep tabs on the latest news in digital media and online advertising. AAM’s Digital Digest features relevant articles covering topics like ad fraud, viewability, cross-media measurement and brand safety.
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Feb20

Trustworthy Accountability Group Recruits Industry in Fight against Ad Fraud


posted by  Tom Drouillard, CEO, President and Managing Director
 Categories: Digital Services

The IAB, ANA and 4A’s have combined forces to address invalid traffic via a new organization, the Trustworthy Accountability Group (TAG). As a supporter of TAG, AAM encourages all sides of the industry to join the accountability initiative.
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Feb16

Centro Brand Exchange Uses AAM-ImS Certification to Gain Credibility


posted by  Steve Guenther, VP, Digital Auditing Services
 Categories: Digital Services

ImServices performs the annual certification process for the Brand Exchange, one of the industry’s largest online ad marketplaces, to a series of IAB measurement guidelines, validating Centro’s commitment to quality and transparency.
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