Blog

May23

Rounding Up the Latest Pieces to AAM’s #TransactwithTrust Series


posted by  Susan Kantor, Director of Marketing and Communications
 Categories: AAM UpdatesDigital Services

Here is a look at the interviews, white papers and infographics we’ve published as part of our “2016 Guide to Media Transparency.”
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May23

Media Intelligence Center Basics: How to Locate Magazine Geographic Data in 6 Simple Steps


posted by  Sandi Licking, Training Manager, Client Solutions

Changes to U.S. and Canadian magazine statements mean geographic data is no longer available on AAM reports. Find out how to access the data using the Periodical Analyzer tool.
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May17

4 Ways to Make Your Cross-Media Brand Stand Out from the Crowd


posted by  Joseph Hardin, VP, Product Leadership

The publishing industry has exploded into an environment of multimedia brands that all vie for consumer attention. And each day publishers try to find new ways to stand out. Here are four ways to leave a memorable impression with key decision makers.
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May16

Case Study: Bonnier Corporation Reflects on Five Years of Cross-Media Reporting


posted by  George Bartman, Vice President, Sales

Bonnier Corporation has been a dedicated supporter of cross-media reporting since AAM first offered the Consolidated Media Report. Read how it trains sales staff to talk about multi-platform opportunities and the role AAM-verified data plays in that conversation.
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May16

Industry Scoop


Catch up on the latest in industry news with stories about ad blocking, newspaper mergers, ad viewability and magazine audience growth.
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May13

#ICYMI: View a Recording of Magazine Webinar


posted by  Sandi Licking, Training Manager, Client Solutions

AAM’s client solutions team recently held a webinar that showed clients how to access December 2015 magazine data via the Periodical Analyzer. Here is a recording of the session in case you missed it.
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May05

Infographic: 10 Steps to Improve Digital Media


posted by  Elise Baer, Interactive Communications Manager
 Categories: Digital Services

Improving transparency in the digital supply chain goes a long way in solving some of the more challenging issues facing digital media today. Check out our new infographic for 10 ways you can improve digital media transparency.
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May02

#TransactwithTrust Q&A: Bonnier’s Sean Holzman on Why the Digital Supply Chain Needs to Step Up


posted by  Kammi Altig, Communications Manager
 Categories: Digital Services

In the latest interview for AAM’s 2016 Media Transparency Guide, Bonnier’s Sean Holzman explains why transparency is equally important for advertisers and readers and why everyone in the digital supply chain needs to meet in the middle to solve some of the industry’s top challenges.
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May02

AAM’s May Calendar of Events


 Categories: AAM Updates

View a schedule of AAM's upcoming events and webinars.
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Apr25

#TransactwithTrust Q&A: Kimberly-Clark’s Jeff Holecko on Advertiser Trust and Viewability


posted by  Susan Kantor, Senior Manager, Marketing
 Categories: Digital Services

Jeff Holecko is an experienced planning manager for Kimberly-Clark and a director on the AAM board. In this interview, he describes why a push for transparent, human, viewable impressions is key to solving some major digital media problems.
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