Blog

May02

#TransactwithTrust Q&A: Bonnier’s Sean Holzman on Why the Digital Supply Chain Needs to Step Up


posted by  Kammi Altig, Communications Manager
 Categories: Digital Services

In the latest interview for AAM’s 2016 Media Transparency Guide, Bonnier’s Sean Holzman explains why transparency is equally important for advertisers and readers and why everyone in the digital supply chain needs to meet in the middle to solve some of the industry’s top challenges.
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May02

AAM’s May Calendar of Events


 Categories: AAM Updates

View a schedule of AAM's upcoming events and webinars.
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Apr25

#TransactwithTrust Q&A: Kimberly-Clark’s Jeff Holecko on Advertiser Trust and Viewability


posted by  Susan Kantor, Senior Manager, Marketing
 Categories: Digital Services

Jeff Holecko is an experienced planning manager for Kimberly-Clark and a director on the AAM board. In this interview, he describes why a push for transparent, human, viewable impressions is key to solving some major digital media problems.
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Apr25

Access Geographic Data for U.S. Newspapers in 6 Steps


posted by  Jenni Anderson, Coordinator, Client Solutions
 Categories: Reports and Data

Geographic and market-level data for nearly 2,000 U.S. newspapers is just a few clicks away with AAM’s Newspaper Analyzer.
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Apr18

#TransactwithTrust Q&A: Khoi Truong of L’Oréal Canada on Whether Advertisers Have Really Acted on Transparency in Digital Media


posted by  Kammi Altig, Communications Manager
 Categories: Digital Services

In the latest interview for AAM’s 2016 Media Transparency Guide, L’Oréal Canada’s Khoi Truong talks about his concerns with ad blocking, viewability and why advertisers need to act on the reality of transparency.
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Apr18

What’s Holding Back Your Programmatic Investments? #icom16


posted by  Rachael Battista, Communications Manager
 Categories: AAM UpdatesDigital Services

AAM’s Joe Hardin will participate in a panel discussion about the barriers that hinder programmatic success, such as ad blocking and invalid traffic, at this week’s i-COM Global Summit.
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Apr15

Learn How to Monetize Newspaper Data at #NAAMXC and #2016MegaSummit


posted by  Susan Kantor, Senior Marketing Manager

This week AAM shares three new ways that newspapers can monetize their channels at NAA mediaXchange and the 360 Mega Summit hosted by the 360 Media Alliance, CSCMA and MCMA.
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Apr11

The Industry’s Road Map for Fighting Fraud


posted by  Susan Kantor, Senior Marketing Manager
 Categories: Digital Services

Part 3 of AAM’s Guide to Media Transparency looks closer at the industry’s game plan for fighting back against fraud and maps out how the various initiatives fit together.
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Apr11

How to Take the First Step in Addressing Ad Blocking


posted by  Steve Guenther, VP, digital auditing services
 Categories: Digital Services

Detection is the first step in the IAB’s new DEAL method, which is designed to help publishers build strategies that effectively address ad blocking.
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Apr04

#TransactwithTrust Q&A: How Medialets Works to Ensure Mobile Media Transparency


posted by  Susan Kantor, Senior Marketing Manager
 Categories: Digital Services

Preethy Vaidyanathan, SVP of product management for Medialets, talks with AAM about why mobile transparency is the next big thing in media.
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