Newspapers  Learn what we can do for you

North America’s leading media buyers have trusted our newspaper audits for a century. From paid circulation audits to insert verification to website traffic audits, AAM’s innovative services allow newspapers to show potential buyers trusted data about their audiences in their distinct markets. This section highlights some of the newest products, resources and news--just for newspapers.

Beginning with the fourth quarter of 2014, all AAM U.S. newspapers and larger CAC titles will file quarterly circulation and ZIP code information and have the opportunity to report additional cross-channel metrics. Here are some resources to help explain the background, requirements and implications.



The new enhanced, expanded Newspaper Analyzer is a powerful tool for in-depth magazine analysis in the Media Intelligence Center. By combining AAM’s deep media database with an intuitive business intelligence app, the Analyzer produces instant large-scale analyses and custom reports. Watch the video.  

MIC Resources

The Media Intelligence Center resource area is designed to assist you with all things database-related, helping you find the data you need to create custom reports. See more in Resources.


Hobby Lobby logo

AAM’s Media Intelligence Center houses a range of searchable data and analysis tools for media planning, buying, market comparisons, post buys and more. Read how Hobby Lobby uses the Media Intelligence Center to track down and verify specific circulation data in our latest case study.

Find out more about how AAM gets data to media decision makers.