Digital Learn what we can do for you
AAM provides cross-media solutions that empower media buyers, publishers and ad tech vendors to transact with greater trust and confidence. We have a broad spectrum of digital audit services that can help you address important areas like online advertising fraud, fraudulent and nonhuman traffic, ad viewability, IAB certifications, cross-media measurement and much more. Browse this section for the latest digital products, resources and news.
AAM has combined with ImServices, one of the world’s leading digital auditors, to focus on some of the key challenges facing today’s online advertising industry. Learn more.
While digital advertising revenues are growing, developments in the marketplace pose some new challenges and opportunities. Near the top of the list of concerns of digital publishers today is minimizing fraudulent and nonhuman traffic. AAM CEO Tom Drouillard believes publishers can help make a real difference. Read more.
Media assurance begins with knowing as much as possible about your interactive media partners and their business practices. We've created a checklist to help you begin a conversation with your vendors to evaluate whether they have a framework in place to provide transparency between buyers and sellers. View the checklist.
To ensure the Brand Exchange was operating in an accurate, reliable, transparent, and consistent manner, Centro partnered with ImServices Group—an Alliance for Audited Media Company—as its third-party auditor. From the initial customer RFP/IO process to the final metrics reported, ImServices certified both the Brand Exchange operations process as well as confirmed that IAB guidelines and standards were being met. Read the case study.